The Rage is force of will to create in order to communicate, regardless of and in direct opposition to existing standards and boundaries. Artistic expression is the medium, and art is a timeless and compelling means of challenging the status quo.
The Rage understands that existing systems must, at some point, fall to make way for a new order. That is how and why it believes in the culture of artists the city of Toronto nurtures. Toronto is THE growing resource for cultural activity in the international metropolitan community. The Rage has assumed its role within Toronto's cultural coming-of-age as champion of the works of its artists.
The Rage advocates conscientious consumer behaviour and habits. Buying local is imperative to keeping community connected, thriving and autonomous.
